About us


Social Media, regardless of network, is the most visited platform by any and all consumers worldwide. Different networks cater to different consumer demographics and the landscape is ever-changing. We know, understand, and keep up with the trends, so you don’t have to. We are a full-service Social Media Marketing Agency. When you choose us, we take over your social media accounts and become part of your team!

There are a lot of benefits to hiring a Social Media Agency, but here are 3 major pros:

  • Focus on your business not your Facebook page.
  • Save on Labor and Benefits costs, training time and employee management costs associated with hiring a Social Media staff member.
  • Social Networks and the Advertising tools within are constantly changing. We are experts in social media marketing and keep up with the changing trends. Our knowledge and experience allows us to amplify your message and speak directly to your target audience.


Beyond Social Media, Design is key to being “on brand”. Your designs are highly visible on Social Media, professional design will give your buyer confidence. Visual content has never been more important. We produce designs with a visually stunning edge that will stand strong against your competition.


Strategic Brand Identity is the foundation of your Brand Equity. Don’t just start a business, build a powerful BRAND. Brand appeal is important to your customers and investors alike. Branding includes brand vision, identity, guidelines, tagline, hashtags, and overall brand uniqueness.


We are boutique agency, and we choose our clients wisely, the same way they choose us. When we choose each other, we choose mutual success. Our goal is beyond 100% satisfaction and we take pride in achieving it every time!

To schedule a complimentary consultation, give us a call us at 832.610.8547 or complete our “CONTACT FORM”.

Our Team Possesses extensive experience in the following industries:

  • Food & Beverage / Hospitality / Fine Dining
  • Residential Real Estate
  • Wine & Spirits
  • Fitness / Health / Nutrition
  • Luxury Lifestyle / Luxury Goods
  • Start-ups / Brand Building



Karen De Amat

Founder & President

Karen De Amat has over 10 years of experience in Social Media Marketing, Marketing, Branding, Sales, Digital Marketing, Business Development, Event Planning and many more strong suits that qualify her to lead the Social Behavior team. Karen started her career on the cusp of the Social Media emergence and has leveraged her success with Social Media. Karen’s career as a marketing professional arrives from her experience with Luxury, Hospitality, Fitness, and Wine & Spirits. Hospitality is her core area of expertise. Beyond that Karen has over 7 years of Corporate Oil & Gas experience. She also received a Bachelor’s Degree in Finance from the University of Houston-Downtown.

“A social media audience is a digital asset. You must nourish and protect it.” Karen.


Cristina Gonzalez

Chief Design Officer

Cristina Gonzalez works closely with our clients to determine the vision. She manages our design team on behalf of our customer. It is important for a business minded individual to. Cristina makes sure that your brand design will be impactful, memorable, and cohesive with your brand identity. During her tenure with Social Behavior, Cristina has received praises from every single client with whom she’s worked with. To date, she has overseeing the design of 100+ logos, 40+ websites, 100+ infographics, and so much more. Cristina is an Aggie and received a Degree in Marketing from Texas A&M.

“Good Design is Good Business…” Thomas Watson Jr.

diana p

Diana Portales

Social Media Account Manager

Diana Portales is a current Marketing student at University of Houston Clear Lake.
As an aspiring Marketing professional, Diana joined the Social Behavior team as an intern and has worked her way to becoming our Social Media Account Manager. She’s a great listener and really grasps the voice and tone of your brand so she can channel that to your audience on social media. Diana also provides live stream social media coverage at our client events which gives her a new range of experience in the ever changing social media landscape.

“We don’t have a choice whether we do social media or not, the question is how well we do it”
– Erik Qualman

Social Media Manager Houston

Geordanna Cordero

Social Media Manager

Geordanna is a creative blessing to Social Behavior. Her passion for art brings a new range of creativity to social behavior. Her main focus is on our Real Estate and Beauty & Wellness clientele. Her social media aesthetic delivers a clean and beautiful message. Geordanna is also a local artist that expresses herself with her beautiful work which is displayed on her Etsy store: www.geordannatheartist.com

Geordanna is also an active member and social media correspondent of her church. Her skill-set and creativity is an asset to Social Behavior and we are honored to have her on our team.

“The favorite part of my art is the white space.” Geordanna


Mario Almanza

Photographer & Videographer

Mario Almanza has been our staff photographer and videographer since Social Behavior was founded. Mario takes pride in his work and you can tell that in his work. His expertise is commercial, advertising, food, portraits, events, and real estate photography. Mario has over 15 years of Professional Photography experience. Our clients appreciate his work and are always more than satisfied with his shots. His skill-set is an asset to Social Behavior and we are honored to have him on our team.

“I’m an adventurous type of fellow and I’m a friend like no other! Also, I shoot awesome photos and video for social media, ads, and commercial use.” Mario

Awards & Affiliations

 Thumbtack Best of 2016Best-Of-2015